A PR stunt designed to complement brand-sponsored pet adoption events at local animal shelters.
Juan's homepage.
Custom mobile app.
Youtube channel.
Beggin' Strips
The client had been airing the same work for 20 years. So we came up with a new, fully-integrated campaign concept to give the brand the culturally relevant edge it needed. Meet Juan Millan. Juan has a famous older brother who "whispers" to dogs... Perhaps you've heard of him. Juan is ballin' –he is seizing the moment. Feel him.