Problem: MasterCard is perennially behind Visa in marketshare, but they are typically more innovative with their products.
Insight: Credit card marketing typically wildly exaggerates the positive effects of card ownership.
Strategy: Attract attention to the brand while highlighting industry changing technologies.
Creative approach: Let's poke at the idea of overpromises throughout recent history, while highlighting current technology that is as cooler or cooler than sea monkeys and jet packs.
Results: First ever gain of on Visa.
Insight: Credit card marketing typically wildly exaggerates the positive effects of card ownership.
Strategy: Attract attention to the brand while highlighting industry changing technologies.
Creative approach: Let's poke at the idea of overpromises throughout recent history, while highlighting current technology that is as cooler or cooler than sea monkeys and jet packs.
Results: First ever gain of on Visa.
