Problem: TOUGHBOOK was dealing with competitors that were cheaper and perceived as "good enough." They needed to get something out quickly that changed the conversation. They needed it fast, good and cheap - there goes that great 3-legged stool analogy.
Insight: Good enough is until it isn't.
Creative approach: Let's bring home what a "never fail" situation looks like and then ask if if good enough really is. In these great little cinemagraphs you can feel the hostile environment and situation. Simple and effective, these drove traffic to product and solution landing pages.
Results: Sales steadied, then increased. It won some awards along the way
Insight: Good enough is until it isn't.
Creative approach: Let's bring home what a "never fail" situation looks like and then ask if if good enough really is. In these great little cinemagraphs you can feel the hostile environment and situation. Simple and effective, these drove traffic to product and solution landing pages.
Results: Sales steadied, then increased. It won some awards along the way
OIL + GAS VERTICAL SPOT
MILITARY VERTICAL SPOT
FIRST RESPONDERS VERTICAL SPOT
