Objective: In preparation for the Olympics, the continue to deepen the connection between the brand and millennials and Gen Z that began with the #whatmovesus campaign.
Insight: The champions of tomorrow are inspired, encouraged and motivated by the champions of today.
Creative approach: We street cast avid fans of Team Panasonic members, Michael Phelps, Katie Ledecky, Nathan Chen and then asked them what about these champions motivated and inspired them to reach farther and overcome challenges.
Insight: The champions of tomorrow are inspired, encouraged and motivated by the champions of today.
Creative approach: We street cast avid fans of Team Panasonic members, Michael Phelps, Katie Ledecky, Nathan Chen and then asked them what about these champions motivated and inspired them to reach farther and overcome challenges.
MICHAEL PHELPS
SAKURA KOKUMI
KATIE LEDECKY
NATHAN CHEN
