The stars of today encouraging tomorrow's champions.
Objective: In preparation for the Olympics, deepen the connection between the brand and millennials and Gen Z that began with the #whatmovesus campaign.
Insight: Heroes can have an impact.
Creative approach: Focus on how values and intent can influence another generation of difference makers.
Street casting for avid fans of Team Panasonic members, Michael Phelps, Katie Ledecky, Nathan Chen.
Insight: Heroes can have an impact.
Creative approach: Focus on how values and intent can influence another generation of difference makers.
Street casting for avid fans of Team Panasonic members, Michael Phelps, Katie Ledecky, Nathan Chen.
MICHAEL PHELPS
SAKURA KOKUMI
KATIE LEDECKY
NATHAN CHEN
