Problem: Panasonic was vulnerable to "good enough" competitor products.
Insight: From first responders to fed/civ workers having the right tools makes all the difference.
Strategy: TOUGHBOOK is the right device for your needs.
Creative approach: The True To Your Work platform again puts the focus on the unique abilities and needs of workers in various industries. The campaign positions TOUGHBOOK devices as the must have tool to get the job done.
Insight: From first responders to fed/civ workers having the right tools makes all the difference.
Strategy: TOUGHBOOK is the right device for your needs.
Creative approach: The True To Your Work platform again puts the focus on the unique abilities and needs of workers in various industries. The campaign positions TOUGHBOOK devices as the must have tool to get the job done.
LAUNCH FILM
TTYW CASE STUDY
