Problem: Today's Gen Z and millennial decision makers had little awareness of the Panasonic brand. Insight: The Millennial and Gen Z cohort are deeply passionate about the climate crisis, mental health, equality and social justice.
Strategy: Increase awareness and encourage action by examining the shared passions of Panasonic, its employees and consumers.
Results: 5.8B earned media impressions, #1 in consideration in category, 4.5x engagement, total time on site over 98 days.
Strategy: Increase awareness and encourage action by examining the shared passions of Panasonic, its employees and consumers.
Results: 5.8B earned media impressions, #1 in consideration in category, 4.5x engagement, total time on site over 98 days.
PANASONIC CASE STUDY
The #whatmovesus campaign connects millennials and Gen Z consumers with a 100 year-old brand that believes technology should movie society forward. The #whatmovesus platform explores the ties between the brand, world famous athletes, consumers and the desire to make the world a better place.
MENTAL HEALTH MICHAEL PHELPS
STEM KATIE LEDECKY
The #whatmovesus campaign launched at CES 2019 with a prime time reveal of Team Panasonic.
TEAM PANASONIC CES HYPE INTRO
The campaign drove awareness through social media, digital ads, and PR showcasing cause-based partnerships and consumer engagement that aligned with our audiences core passions.
Panasonic partnerships opens new doors for young students in the Newark area.
GRACE. A PARTNERSHIP WITH STUDENTS 2 SCIENCE AND PANASONIC
The #whatmovesus content highlights Panasonic employee passion around the climate crisis with new, sustainable technologies and a commitment to zero factory emissions by 2030 and carbon-free by 2050.
PANASONIC EMPLOYEES
GIGAFACTORY: PANASONIC EV BATTERY FACTORY
ENERGY TECHNOLOGIES
