Problem: Digital advertising spending was taking funds from traditional political marketing like direct mail.
Insight: Digital native millennials actually like and respond to direct mail more than previous generations.
Strategy: Reimagine print as the gateway to a broad digital experience.
Results: ROI boosted using digital + direct media plans. Dramatic increase in political direct mail spending. Key reason MRM was Ad Age's B2B Agency of the Year. Yay. 

USPS POLITICAL MAIL CASE STUDY

OOH, print and traditional direct mail drove audiences to a digital experience
Digital ads drive to a landing page with specific political mail content and digital + direct tutorials."

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