Problem: Ricoh is a legacy hardware company transforming into and information company.
Insight: Over 80% of corporate information is locked away or inaccessible.
Strategy: Unlock your information so you can make the right decisions for your business.
Creative approach: Flip the idea of too much information from a negative to a positive with We Love TMI platform. Disrupt business as usual with a decidedly bold, cheeky new corporate brand.
Insight: Over 80% of corporate information is locked away or inaccessible.
Strategy: Unlock your information so you can make the right decisions for your business.
Creative approach: Flip the idea of too much information from a negative to a positive with We Love TMI platform. Disrupt business as usual with a decidedly bold, cheeky new corporate brand.
RICOH CASE STUDY
The creative platform allows the campaign to extend into different vertical industries
The campaign used digital ads and video, online content, out-of-home, social media, thought leadership, employees, email and sales enablement materials.
RICOH :30
