Remaking a legacy hardware brand into an information company.
Problem: How to rebrand a legacy hardware company that is transforming into an information company.
Insight: Over 80% of corporate information is locked away or inaccessible to act on.
Strategy: Position the access and use of that information as the key to business growth.
Creative approach: Flip the idea of too much information from a negative to a positive with We Love TMI platform. Disrupt business as usual with a decidedly bold, cheeky new corporate brand.
Insight: Over 80% of corporate information is locked away or inaccessible to act on.
Strategy: Position the access and use of that information as the key to business growth.
Creative approach: Flip the idea of too much information from a negative to a positive with We Love TMI platform. Disrupt business as usual with a decidedly bold, cheeky new corporate brand.
RICOH CASE STUDY
The creative platform allows the campaign to extend into different vertical industries
The campaign used digital ads and video, online content, out-of-home, social media, thought leadership, employees, email and sales enablement materials.
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