FSC is: An organization that tracks and verifies that goods made from forest products are managed in a responsible manner to combat climate change, loss of biodiversity and to promote health forests.
Problem: To be even more impactful, FSC needed to connect with consumers to build allies to address the climate crisis and environmental degradation. But the site was very bureaucratic and lacked anything to trigger and emotional connection with the consumer.
Creative solution: Transform a dry, text heavy, B2B site into a visually engaging experience that explains why forests matter and invites readers to take action.
Results: The most brand engagement in organization's history. A 96% drop in bounce rate. 61% increase in time spent on site and 36% increase in return visits. 2023 Webby winner.
Problem: To be even more impactful, FSC needed to connect with consumers to build allies to address the climate crisis and environmental degradation. But the site was very bureaucratic and lacked anything to trigger and emotional connection with the consumer.
Creative solution: Transform a dry, text heavy, B2B site into a visually engaging experience that explains why forests matter and invites readers to take action.
Results: The most brand engagement in organization's history. A 96% drop in bounce rate. 61% increase in time spent on site and 36% increase in return visits. 2023 Webby winner.
FSC CASE STUDY
The client asked for engagement ideas to make consumers aware of the how forests fight climate change. These ideas were discussed, but never funded. Sigh
Plant A Shoe
To generate earned media buzz, we proposed sending a very special pair of kicks to the top 10 business influencers and CEOs. The shoes are made of 100% compostable materials that hide a secret. If you plant the shoe it will grow a tree. An accompanying AR experience highlights why forests matter.
To generate earned media buzz, we proposed sending a very special pair of kicks to the top 10 business influencers and CEOs. The shoes are made of 100% compostable materials that hide a secret. If you plant the shoe it will grow a tree. An accompanying AR experience highlights why forests matter.
AI and the Talking Tree
This AI driven experience is designed to generate earned media buzz, inform and entertain consumers. Through a combination of speech to text, AR, and generative AI. This experience allows consumers to point their phone at any tree and ask it why forest matter and how they help fight climate change. Using generative AI the tree would respond in character.
This AI driven experience is designed to generate earned media buzz, inform and entertain consumers. Through a combination of speech to text, AR, and generative AI. This experience allows consumers to point their phone at any tree and ask it why forest matter and how they help fight climate change. Using generative AI the tree would respond in character.
