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The Problem. Cisco powers the technology behind some of the world's most iconic sporting venues and experiences — but most football fans have no idea. The goal was to bring that story to life in a way that felt as electric as the sport itself: not a corporate case study, but an immersive experience that let fans explore the technology behind the game they love.
The Insight. Football fans are passionate about every detail of the game — the players, the stadiums, the atmosphere, the history. Cisco's technology is woven into all of it: the connectivity that powers matchday, the infrastructure inside iconic grounds, the fan experience innovations that are changing what it means to be at a live game. The story was already there. It just needed to be told in the language of football, not IT.
The Work. We built an interactive microsite experience that put fans inside the technology — letting them explore the infrastructure behind venues like Manchester United's Old Trafford and St. Louis City's City Park, the fan experience innovations at FIFA partnerships, and Cisco's vision for the future of football. The experience was designed to feel like being inside the stadium: immersive, energetic, built for fans who care about every detail.
Digital and social ads drove traffic to the experience, targeting football fans across markets with creative that matched the passion and noise of match day.
→ Explore the live experience: cisco.com/c/m/en_us/solutions/industries/sports-entertainment/global-football-interactive.html
The Result.
• Created an immersive brand platform connecting Cisco's technology to global football culture
• Drove measurable traffic and engagement from football fan audiences
• Established Cisco as a credible voice in the sports and entertainment technology space
• Built a reusable creative framework for future sports partnership activations
• Created an immersive brand platform connecting Cisco's technology to global football culture
• Drove measurable traffic and engagement from football fan audiences
• Established Cisco as a credible voice in the sports and entertainment technology space
• Built a reusable creative framework for future sports partnership activations
Users can deep dive into the technology behind within the iconic stadiums like Manchester United's Etihad and St. Louis City City Park, fan experiences and future collaborations with FIFA.
Digital and social ads drive traffic to the page.
