Objective: Persuade decision makers that Verizon is the best network for TOUGHBOOK and first responders.
Insight: First responders are driven by selfless action.
Strategy: When lives are on the line, you need a network that won't fail.
Creative approach: Let's let those on the line tell us why they cannot fail. We talked to first responders about why they do what they do. Then we turned those thoughts into stories that showed our appreciation for all they do and why they do it. In a world of overused superlatives these folks are real heroes. Seriously, Marvel level. The products are pretty awesome too.
Results: 20% increase in retained customers. YOY increase in enterprise sales of TOUGHBOOK on Verizon. Drum B2B winner.
Insight: First responders are driven by selfless action.
Strategy: When lives are on the line, you need a network that won't fail.
Creative approach: Let's let those on the line tell us why they cannot fail. We talked to first responders about why they do what they do. Then we turned those thoughts into stories that showed our appreciation for all they do and why they do it. In a world of overused superlatives these folks are real heroes. Seriously, Marvel level. The products are pretty awesome too.
Results: 20% increase in retained customers. YOY increase in enterprise sales of TOUGHBOOK on Verizon. Drum B2B winner.
