A story of the passion behind innovation and genius.
Problem: Smart, but small, SAIC had trouble getting noticed.
Objective: Portray the passion behind genius and innovation.
Insight: Scientists and engineers are unique, creative creatures that see things differently.
Strategy: Signal that SAIC is a company that pushes innovation and creativity.
Creative approach: Redefine what innovation and discovery means and what it takes to get there.
Objective: Portray the passion behind genius and innovation.
Insight: Scientists and engineers are unique, creative creatures that see things differently.
Strategy: Signal that SAIC is a company that pushes innovation and creativity.
Creative approach: Redefine what innovation and discovery means and what it takes to get there.
To position SAIC as innovators and drive recruitment efforts, the client asked for a "Spielberg" approach in our online video, (possibly the best request ever). So of course we used childhood to show the magic of innovation and discovery through the eyes of what may be a future SAIC employee.
The spot is one continuous shot.
The spot is one continuous shot.
We launched the campaign with a video called "I am..." featuring SAIC employees talking about who they are and what the company stands for.
A series of print, out-of-home and digital ads shows how the people at SAIC think a little differently than the rest of the industry. Each ad highlights a particular technological solution that can be explored further at the website.
